Sid Sottung started off as we all do, a beginner!

At the age of 14 working as an assistant in a traditional Italian barbershop in New York, eager to make his mark on the industry, Sid began his career at 18 with Vidal Sassoon by training in their Downtown New York salon as a stylist.

After successful stints in their New York & Washington D.C salons, he rose to Assistant Creative Director.

On the back of a decorated career in Sassoon salons, Sid graduated to their academies as an educator teaching both hairdressing & barbering.

Sid’s first stop was the Santa Monica Academy also working for television and teaching at international shows as far afield as China.